I am a designer and design strategist working in consumer technology, systems, and innovation.

As creatives, our practice is constantly being redefined and understood under new lenses, brought by exposure to new experiences, collaborations, and unknown contexts.

I understand the product as a medium to enable an interaction and an experience. The product becomes dispensable - the best interface is no interface - and the human, as well as the environment, lead the rationale behind the decisions we make as designers. I look for a more holistic and transdisciplinary approach to problems, acknowledging the complexity of systems we are part of and recognizing its uncertainty and unpredictability.